Market Disruption Campaign Results

With a big bank location closing nearby, this financial institution desired to increase brand awareness, and educate non-customers about their institution and their product offerings. With our analytics insights, we were able to understand more about their current customers to allow us to target the best areas & ultimately consumers for their branch.  


Gain new account holders and increase account penetration surrounding a closing competitor location

Action Plan:

  • Evaluated the geography surrounding the closing competitor’s location
  • Utilized analytics insights to pinpoint look alike audience households to target
  • Developed custom creative that emphasized the local branch’s staff 
  • Promoted key benefits and products most likely to resonate with the target audience 
  • Mailed personalized postcards multiple times during the promotional period
  • Measured new accounts and balances generated every 30 days 

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New Accounts
New Accounts
$ 0
New Balances Generated
Response Rate
0 %
Response Rate
$ 0
ROI In Balances For Every $ Spent