Data-driven bank and credit union marketing solutions get you one step ahead
Being one step ahead is critical in business: one step ahead of your competition, your customer, your stakeholders. But it’s not that easy. In order to make the marketing magic happen, you need the right tools and resources at your disposal, such as expanding your bandwidth, maximizing your budget in a way that makes sense, and getting to know your customer data on a deeper level.
Introducing Main Street’s TargetSmart Data-Driven Marketing Solutions that help you understand your customers — how to acquire them, retain them, and expand your relationship with them. Imagine being able to anticipate what your customer needs before they are even aware of it: that’s TargetSmart by Main Street, and that’s how you remain one step ahead.
Customer data: uncovering who your customer is
You likely already have customer data, but do you know what to do with it? If you don’t, you’re not alone, as most marketers feel overwhelmed at the sheer amount of customer data that is readily available in today’s marketplace. Marketing may or may not be your primary focus, adding to the information overload that often accompanies customer data and the activity associated with it.
As part of the TargetSmart process, our business intelligence experts can work with you to collect and read relevant data about your customers, getting to know them on a granular level. We uncover who your ideal customer is and how to reach them.
Digital, print and direct mail: an omnichannel approach
Once we uncover who your customer is and where their purchase intent and preferences lie, we can create a turnkey marketing campaign for your institution geared toward those preferences. We use an omnichannel approach to marketing; that is, a seamless experience for your customer, whether
they receive a mailer about you or find you online
they receive a mailer about you or find you online.
Why omnichannel? Because of the proven return. With consumers receiving up to 2,900 marketing messages per day, marketers have to find a way to cut through the clutter. For any given conversion, it typically takes 8 to 12 touch points–meaning your consistent messaging for your brand and your products needs to be where your customers are searching regularly. TargetSmart by Main Street maximizes your relationships, one channel at a time to provide an effective lift in response and return on investment.
The science behind marketing: measuring campaign effectiveness
We know our clients and some of their top questions when it comes to marketing: how much is it going to cost and how effective is it going to be? By creating a measurement strategy, our TargetSmart Program offers you the opportunity to maximize marketing efforts in a way that ensures marketing dollars are invested wisely.
Marketing requires a scientific mind and an artful eye, plus the understanding of who your customer is and how to reach them to drive business growth. That’s why our TargetSmart Program is so successful. Your partners at Main Street act as an extension of your team.
How well do you know your customers?
Are my marketing dollars well spent?
In which medium should my advertising be invested?
We will help you answer those questions and more. The best way to unveil your most profitable targets is by gaining a detailed understanding of your existing customers. We want to set you up in the right place at the right time to achieve your growth goals.
With customer data available, banks and credit unions have the power to drive customer acquisition, improve customer relationships, unlock new opportunities and increase profitability. TargetSmart can help you get there by providing valuable insights, targeting the right consumers and enhancing results.
Since 1998, Main Street has been providing superior solutions and services to community-oriented financial organizations nationwide. Now we have rolled out TargetSmart Data-Driven Marketing Solutions, which offers marketing tools to help you win in today’s market. We’ll work with you through a simple, 3-step process for gaining customer insights, reaching customers with turnkey marketing campaigns, and measuring the effectiveness of your efforts to give you growth power you never thought possible. For more information, reach out to us here, or give us a call at 866.278.5981.
Additional blogs you might enjoy.
Community Financial Institutions Shine Bright in Tough Times In light of recent world events, many people have become masters at adapting to constant change. Those in the finance industry are no exception to this assertion. Community bankers have seamlessly adjusted operations to best serve their community in a safe and healthy way. Financial institutions have
How Our Main Street Family Is Staying Connected Through Change As we direct our attention towards the future, and our new normal, Main Street continues to focus on the well-being of our employees and serving our customers. In mid-March, a large percentage of our team members began to work remotely – some for the first
Fortify Your Customer’s Fraud IQ During COVID-19 During times of uncertainty, scammers exploit the fears consumers have surrounding COVID-19. Their tactics can be confusing and intimidating. As a community financial institution, your customers count on you to provide preventative tips to help protect them from the latest fraud scams and protect their private information. Here
Communicating What Account Holders Want to Hear During Uncertain Times Life as we know it has considerably changed. The COVID-19 pandemic has shifted how we go about living our daily lives—where we can go, who we can see, what businesses we can shop at and how we communicate. With the crisis mounting, consumers are seeking
Relief Programs that Extend Support to Your Customers Effective customer communications can be critical to your business operations as everyone in our country tries to navigate the unknown. Many of your customers may be facing financial hardships as businesses are closed and normal daily activities are interrupted. Offering relief programs to your customers during this
7 Ways Financial Institutions Can Support Small Businesses During the COVID-19 Pandemic The COVID-19 outbreak has impacted our world and day-to-day life in countless ways. Many cities across the United States are closing non-essential businesses and issuing stay-at-home ordinances. The repercussions of these acts affect our communities and the businesses within our community. Small businesses