Starting from your existing customer base, we will investigate different aspects of your ideal potential customers, including:
How well do you know your customers? Knowing all about your current customers–where they live, what are their demographics, how do they spend, what are their media preferences–in what we call your Customers’ DNA will help you better understand where to find new customers and how to effectively reach them.
Using current customer addresses, our data analysts will identify target neighborhoods for each of your branches. Narrowing the focus to your best potential customers will help you spend your marketing dollars wisely.
Using more than 2,000 data variables, we use tapestry segmentation to develop an image of your current customer through geographic, demographic, and behavioral characteristics. If you understand the traits of your current customers, you'll be able to reach new ones more effectively.
After determining where and who your customers are, we help you determine the best focus for your marketing dollars to gain the highest ROI. You'll have a tightly defined target audience for each branch and campaign to achieve your growth goals.