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TargetSmart Data-Driven Marketing Solutions

TargetSmart Data-Driven Marketing Solutions for financial institutions from Main Street, Inc. will help you better understand your customers. Truly knowing them enables us to anticipate their financial needs and allows for more targeted messaging. The result? You grow your business.

TargetSmart uses a simple 3–step approach to deliver impressive results. We will work with your team to:

Number 1



New Opportunities Using Comprehensive Analytics

In just a few weeks, our data experts will collect relevant data related to income, demographics, purchase tendencies, and more to help determine who and where your best potential customers are.

Number 2


Digital Integration

Custom–Branded, Turnkey Marketing Campaigns to Reach Your Audience

We provide you with an effective marketing plan including direct mail, print marketing materials, integrated digital marketing advertising, and more.

Number 3



Campaign Effectiveness

Measuring results on the effectiveness of our approach helps to maximize your efforts – and your budget.

TargetSmart can help your business grow. For one of our customers, a single 90-day campaign generated more than $2.1 million in new balances!

Our program offers:

TargetSmart Program Offers


Discover your customers’ DNA! Get solid data to show you who your customers are, where they are, and how you reach them.

Direct Mail

Direct Mail

Drive growth by targeting the best potential customers and prospects identified from your analytics.

Digital Integration

Digital Integration

Enhance results through cross–channel marketing on the Google Display Network, Facebook, and Instagram.

Print Marketing

Print Marketing

Deliver a consistent visual brand and message at every touchpoint, every time.

Main Street acts as a cost-effective arm of your marketing team. You don’t need additional resources – we’ll take care of it for you!

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